Content & SEO
weight 15%Reads the delivered markup and the two well-known files crawlers look for.
- Title
- Presence and whether the length survives a search result.
- Meta description
- Presence and length.
- Canonical URL
- Duplicate-content dilution across URL variants.
- Heading structure
- Exactly one H1.
- Open Graph
- og:title and og:image for shared links.
- robots.txt and sitemap.xml
- Reachability from the site root.
- Accidental noindex
- A robots meta tag quietly removing the page from search.
- Charset
- A declared character encoding.